From November 9th to 13th, an international retail industry forum: the Global Retail Week is taking place online.
As part of the event, on November 12th, the expert session “Brand protection infrastructure in the world, Russia and the EEU” will be held. The International Advertising Association (IAA) is organizing this session. Among questions that are planned to be answered during this discussion: the role that brands play in the economy, brand protection in licensing and franchising, existing tools for IPR protection etc.
Irina Anuykhina and Maria Ostashenko, ALRUD partners, with the support of the Global Advertising Lawyers Alliance (GALA), will prepare a topic related to brand protection in the online environment. Within this topic, the main problems associated with brand protection on the Internet, in connection with the spread of counterfeit products, will be highlighted and explored. In particular, the main tactics leading to dispute resolution will be presented, including the use of internal policies of social networks or marketplaces, as well as pre-trial procedures for resolving disputes with information intermediaries.
Among other speakers and experts of the session there are Sergey Koptev, Program Director of the IAA World Congress 2021, David Haigh, CEO Brand Finance, Yana Sklyarova, Deputy Head of the Office for Control of Advertising and Unfair Competition of the FAS Russia (Federal Antimonopoly Service), Elena Dybova, Vice President, Chamber of Commerce and Industry of the Russian Federation and others.
Please, follow the link to find more information about the session and registration details.
Global Advertising Lawyers Alliance is an alliance of lawyers located throughout the world, with expertise and experience in advertising, marketing and promotion law. GALA provides a worldwide resource to individuals and corporations interested in answers to questions and solutions to problems involving the complex legal issues affecting advertisers and marketers.
The International Advertising Association is the world’s only globally-focused, integrated advertising trade association. The IAA has over 4,000 individual and corporate members spanning marketing, advertising, media, IT communications and academic sectors – all involved in the wide range of brand marketing and marketing communications disciplines.
Global Retail Week is the annual, key and large-scale industry event with the participation of retail, suppliers and manufacturers of products and solutions for retail, government authorities, provides an opportunity to exchange experiences and ideas, establish and expand business contacts with colleagues from different regions and countries.